news

New Report: User experience industry flourishing thanks to innovation
Source: Econsultancy, 25 February 2011

Parallel & Iterative Design + Competitive Testing = High Usability
Source: Jakob Nielsen's Alertbox, 18 January 2011

UI Innovation: It's Not Just About Features
Source: Punchcut, 08 August 2010

25 User Experience Videos That Are Worth Your Time
Source: Smashing Magazine, 5 January 2010

what is usability?

Usability is a term used to denote the ease with which people can employ a particular tool or other human-made object in order to achieve a particular goal. Usability can also refer to the methods of measuring usability and the study of the principles behind an object's perceived efficiency.

what is user interface / user experience design?

UI/UX design is the design of computer interfaces with the focus on the user's experience and interaction. Unlike traditional design where the goal is to make the application physically attractive, the goal of user interface design is to make the user's interaction experience as simple and intuitive as possible (often called user-centered design). While good graphic design is bold and eye catching, good user interface design is often subtle and invisible.